Break-even price $29.90
SKU decisions for cross-border sellers
Know when to invest,improve or stop each SKU.
Enter sourcing, freight, fees, ads and returns. Get a target price, ad ceiling, launch capital and stop conditions in five minutes.
- ✓No account
- ✓Transparent formulas
- ✓Inputs stay in your browser
Launch snapshot
DecisionReady to invest
Minimum target price$39.87
Target ACoS25.1%
First-order sourcing & freight¥24,900
Planned test spend$270.00
How much ad room?$10.05 / order
Downside$2.20
01Target price
02Ad ceiling
03Launch capital
04Stop conditions
Four questions before launch
Four numbers to check before launch
One complete model
Four numbers behind a launch decision
Demo values explain the model. Replace them with a real SKU before deciding.
⌁Calculations run in your browser. Business inputs are not uploaded.
iUSD model with editable planning rates — verify final fees in your seller dashboard
Based on current inputs
New product decision card
Core safety lines
Target ACoS 25.1%
Ceiling after target margin
Profit ÷ product, prep and freight
300 estimated clicks
Target ACoS × test orders
Risk limit ¥3,000
300 units in first order
01
How easily the decision changesThree scenarios
Downside$2.205.8% margin
Base$6.0515.1% margin
Upside$8.7321.2% margin
02
Most sensitive variables
Ranked by impact on unit profit, so you know what to improve first.
1
Price down 10%
-$2.402
ACoS up 20%
-$2.003
Sourcing cost up 10%
-$0.884
Freight up 10%
-$0.265
Return rate up 50%
-$0.1803
$33.94Unit cost breakdown
Product & prep$9.03
Inbound freight$2.50
Platform & payment$6.00
Fulfillment & storage$5.55
Advertising$10.00
Return loss$0.36
Other$0.50
04
Write stop conditions before spending
- ×Pause ads when actual CPC stays above the safe ceiling
- ×Review the offer when planned clicks fail to produce target orders
- ×Stop adding inventory when returns or costs turn unit profit negative